Join us at the lectures and exhibits to learn more about San Francisco’s brewing history, and sample beers from Bay Area breweries. When you need a break from drinking, we’ll be selling exclusive beer-inspired Bliss flavors, along with some old favorites that pair well with the hops.

At Bliss, we’re inspired by the brewers in this city, and relate to their passion for fresh ingredients and their search for exciting, perfectly-balanced flavors. We’re humbled by the 150 year love affair between the city and its beer. So much so, that we feel compelled to share some the history behind our own beloved product…

Bliss pops are inspired by the paletas found in carts and stores across Mexico. Despite their ubiquity, paletas are a relatively recent culinary tradition. In the 1940s, three men from Tocumbo took their recipes for pops and ice cream to Mexico City, where they opened the first Paletería, La Michoacána. Brothers Luis and Ignacio Alcázar and their friend Augustin Andrade soon developed a thriving business with their freshly made fruit and cream popsicles.

They began to share their recipes and business strategies with family members and friends back in Tocumbo, who in turn began opening shops across the country using the same name, La Michoacána. Soon a network of shops spread across North America. What resulted was not a franchise or chain, but a loosely connected network of small, family-run businesses producing pops and ice cream made daily with local and seasonal ingredients.

Many Michoacána stores still have some family connection back to Tocumbo, sending money back to relatives and returning for holidays. A realtor in Tocumbo commented that while many homes appear vacant, they are owned by Tocumbo natives working at their far-away stores. Many return for Christmas. Tocumbo has developed a secondary industry, producing and distributing the various food service supplies needed for these stores. It’s become the “ice-cream capital” of Mexico.